Our inside look at E3 2016

E3 is the video game industry’s premier event. It’s where all the latest innovation and announcements from the big boys like PlayStation, Xbox, Microsoft and others happen first. Entry is limited to industry professionals, and lucky for you…that’s us. We’re going to show you what’s exploding this year and you’ll get an inside look at the show floor and some of the elements we were blown away by.

70
2016 E3 attendees
2000
new games
300
exhibitors
2
attendees using deodorant

GIANT IMAGES RULE THE SHOW FLOOR

This place would put lesser mortals on sensory-overload, but for our crew the visual eye-candy was mesmerizing as always.

It’s one thing to be able to create this type of work (like we do), but it’s another to be able to view and truly appreciate the work of others.

We can see past the end result and identify with the crazy number of revisions each piece likely went through.

VR IS EVERYWHERE

Literally. You couldn’t turn a corner at E3 without bumping into a new Virtual Reality experience of some sort.

VR is the untamed Wild West of next-gen. It’s coming soon and it’s coming strong.

We saw people riding virtual roller coasters, skateboarding through insane virtual environments and even catching some Zen with virtual meditation.

BOOTH STUNTS STILL DRAW ATTENTION

Forza brings a Lamborghini that costs well over $1m, Doritos hands out custom made t-shirts, Gran Turismo pits 12 racers against each other in head-to-head simulated racing pods and Titanfall brings a legit full-size mech to the party.

Yep, this is E3.

You want their attention? Better do something to get it.

WHY WAS EMCEE11D THERE?

We work with some of the heavy hitters in the gaming industry and E3 is a great opportunity for us to keep our finger on the pulse of what’s new, hot and also what isn’t working.

Outside of that, we connect with our friends, competition and client partners to talk shop, eat crazy food and celebrate the work we did together.

Here are a few behind-the-scenes pics of the rest of our time at E3, including some of the most awkward coffee-rubbed BBQ ribs you’ve ever seen (and the weirdest I’ve ever tasted), the “Analog VR” experience we gave our friends at Sony PlayStation, the crowds and a shot of my favorite billboard at E3.

‘TIL NEXT TIME.

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