CALSTAR
Going Boldly Orange
Among its key objectives for a major rebranding initiative, the CALSTAR fleet (California Shock Trauma Air Rescue) desperately needed to better stand out in the sky. The brief came to the emcee11d team with a fleet of helicopters already primed and awaiting a paint job…as well as only six weeks to complete the brand overhaul. As Maverick would say, “I feel the need. The need…for speed.”