Among its key objectives for a major rebranding initiative, the CALSTAR fleet (California Shock Trauma Air Rescue) desperately needed to better stand out in the sky. The brief came to the emcee11d team with a fleet of helicopters already primed and awaiting a paint job…as well as only six weeks to complete the brand overhaul. As Maverick would say, “I feel the need. The need…for speed.”
The CALSTAR team gives it all they’ve got, so we had to as well. The full rebrand included everything from a new business system and crew uniforms to a striking new fleet of helicopters, all packing a powerful (and memorable) punch — both in the sky and on the ground.
The new identity resonated with emergency dispatchers and allowed for instant recognition. CALSTAR is now referred to as “the orange company.”
Feet on the ground, head in the clouds? Stay lofty with our “Inspired Distractions” list.