Jelly Belly Candy Co.

ITS TRUE-TO-LIFE FLAVORS KNOW NO INTERNATIONAL BOUNDS

Wait, you want us to take on the challenge of showing off how amazingly true to life Jelly Belly flavors are?! YES, PLEASE. After some “researching” of the edible variety, we concepted multiple directions that would work for international audiences — where the benefit of copywriting and translation wasn’t always on our side. The images needed to speak for themselves.

A hand picking jelly beans out of a pouch, and a purple billboard for fruit snacks.

Let’s do something sweet together. You in?

I'M IN

Concept in hand, we created the campaign with our in-house photography, compositing and retouching. And hey, why not 3-D/CGI jelly beans too?

 
 
 
 
 
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Need to taste some more flavors first? Chew on our “Inspired Distractions” list.