Lodi Winegrape Commission – LoCA

Treat your eyes…and your taste buds

With a long legacy of agriculture and five generations of winegrape growers, you would think Lodi California, would garner a lot of respect in the industry and from consumers. But alas, Lodi was left off the map of California wine regions — literally. That’s OK, though, because Lodi is a place made for chillaxing — for people who don’t take wine too seriously and enjoy a down-to-earth experience. For that, our solution was simply crazy, and crazy simple. LoCA, meaning Lodi, California, also refers to the heritage and passion the people of Lodi have for their wine.

Logo for Wines of Lodi California
Brand overview for Lodi Wines and different logos.
Different shades of red and orange for the Lodi California brand.

Ready to let us wine and dine you?


Example of Lodi stationary, business cards, and a website homepage.

The new visuals made consumers think more favorably of Lodi wine and piqued interest in visiting the region’s wine-tasting venues. The new color palette embraces the LoCA brand attitude while sneakily incorporating Lodi’s rich, sandy soil, robust sun, clear skies, ever-changing leaves, purple grapes and many wine varietals.

T Shirts that say livin the vino loca and there's nothing crazy about great wine.

Need to taste a few more glasses first? They pair well with our “Inspired Distractions” list.