Big Air, Don’t Care
It was an epic winter: El Niño brought it, Sierra-at-Tahoe was going off and the skiers and boarders were sending it all season. Our new design had to make just as big of a statement. To do that, we created a character to tell the story for us: Ollie. He’s the guru of the killer slopes, the oracle of chill vibes and the sage of all things snowy. We illustrated Ollie and his faithful sidekick Huck to be fun personifications of the brand’s attitude. Follow their line—they know where they’re going.