The Bonobo Project
We Bonobo Bonobos!
(and so should you.)
The Bonobo Project came to us with an awareness problem – too few people knew what a Bonobo was, and too few of these uniquely loving and peaceful great apes are left in the world. So we decided to shift the conversation from an ape, too few had heard of, to one of the most powerful things in the world: LOVE.
By making the word BONOBO interchangeable with the word LOVE, we had a platform from which we could intrigue, educate and spread awareness through great design – design people would want to wear and share.